What is SEO and how is SEO used?



SEO (Search Engine Optimisation)

It is used most of the time for organic search, that mean unpaid websites.
!. On-page SEO everything you can do to optimise website(content, layout).
2. Time-on-page: everything you do outside to website to improved your content.
3. Off-page: that means another link to external websites to conduct writers to you.

Categories:
- Content and user experience.
    a) relevant content
    b) On-page optimisation
    c) Structure and navigation
- Site authority.
- Traffic.

Basic definitions:
- Search engine Spiders (bots)
- Search Query



Source: https://writerzen.net/academy/seo-definition

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